Re:wear
Slow your fashion, Rewear the trend
Adobe After Effects/ Adobe Illurstrator/ Adobe Photoshop/ Adobe Xd
Re:wear is a social project about the issue of fast fashion.
Unlike other campaigns where they present the issue and raise awareness, Re:wear gives alternatives and solutions for the audiences, and evoke people and fashion brands responsibility for our environment.
Re:wear uses "Re" and the repeat sign in music to emphasize the meaning of wearing AGAIN. Unlike other fashion brands that emphasize purchasing new products that use sustainable materials, Re:wear encourages people to wear what they have in a different way.
Re: wear indicates the meaning of creating your own fashion trend by using the fashion you have.
POSTER DESIGN
Each poster has an example photograph of the challenge and explanation texts. It is an interactive poster, the posters will animate once the audience scans it with AR.
WEB DESIGN
Through the website design, we aim to explain the Re:wear campaign and showcase its challenges. We have created three different pages for each challenge, each displaying a unique challenge in a visual format. Our website is designed to enable people to share their Rewear stories with each other.
Ham design