PURI
Adobe Photoshop/ Adobe Illustrator
PURI is a hand cream brand rooted in nature, designed to allow consumers to experience the beauty of nature through natural-based scents and package design.
Nourish Your Skin, Nourish Your Spirit
PURI is a word that is taken from “Purify”, one of the brand identities of our brand.
PURI gives the feeling that the brand is clean and pure. It communicates the concept of being a premium hand cream brand with natural designs.
LOGO DESIGN
To represent the brand identity of "PURE," which derives from "Purifiy," emphasizing the image of Pure, a simple and modern logo was designed.
To signify our status as a premium hand cream brand, a serif font (Vogue typeface) was used for logo design.
SCENTS
PURI features five different natural-based fragrances, each represented through line drawing illustrations and colors.
PACKAGE DESIGN
PURI's package design utilizes organic shapes and lines to express the beauty and harmony of nature, conveying an invitation to nature to our customers.
Each product is designed with unique illustrations and harmonious colors to allow consumers to intuitively perceive the product information.
Ham design